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ABOUT FIRST & MAIN

The real economics of American small business, three times a week.

Every Monday, Wednesday and Friday we break down how small businesses actually make money, what they sell for, and what it takes to buy, run and grow one.


Real businesses. Real numbers. Always free.

Who it's for

Owners, operators and investors who are buying, selling or scaling American small businesses.

And anyone thinking about buying a business who wants to see how real deals get priced, financed and closed.

Who we are

First & Main is written by the team at Spacebar Studios, a B2B newsletter agency. We've spent 5+ years building, growing and monetising newsletters.

We run subscriber acquisition and content for companies that want a newsletter their audience actually opens.


Small business owner reviewing numbers behind the counter of his store

Why subscribe

  • Three issues a week: The Tape on Monday, The Spotlight on Wednesday and the SMB Manual on Friday


  • Real numbers: asking prices, cash flow, multiples and financing terms from actual deals


  • Owner stories from the businesses most business media overlooks


  • Practical playbooks for the next time you sign a lease, a loan or an LOI


  • It's free


Join the owners, operators and investors reading First & Main.

Subscribe to First & Main

The real economics of American small business.

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